Dynamic Creative Variants
Data-Driven Experience
Bonzai teamed with NewsCorp to create a data-driven experience for Ladbrokes. The data input provided up-to-the-moment interactive next match time and live odds, making it easy for their audience to get involved.
Bonzai Near-Buy
Integrate the advertiser’s live store data into a campaign to drive more store visits. Dynamically show the closest open store, tap to call, get directions and even see street view pictures and selectively show stores with certain features
Dynamic Carousel
This carousel can dynamically display products which match the user's context, for example, location, weather, time, date, language and more. This boosts relevance and overall performance ensuring the creative is featuring the right products at the right time to the right people. This example features a live connection to the advertiser to fetch the latest properties that are dynamically matched to your location. This feature can be used in any ad format, not limited only to banners. We can support advertisers at any point in their journey with support for API connections, product feeds or we can share a UI for the advertiser to update products via an online spreadsheet themselves.
Dynamic Creative Set
Contextual campaign personalisation. Building completely individual ads and Decide which version shows based on: LOCATION/WEATHER/TIME & DAY/Client DATA FEED/Language/OS/Browser.
